The Map Magazine

Delivering a talk can be extremely frightening. However, as with many initially scary things, if you learn some of the basic principles, you will easily begin to start getting better. You can very speedily become highly proficient with your demonstration skills. If you have job interview or are in sales, it is a key skill to acquire.

Script out the story board for your talk and then work out what visible clues you can use to signpost your talk. Powerpoint should be the aid and not the master.

Work out how you are going to use your voice. You may even listen to voice-over artists to work out how you might make yourself sound even better. There are plenty of great voice-over talents out there. Note the effect your voice has on those that listen to you when you are talking. Think about what individuals hear and what sounds smashing.

The wireless can be a great and cheap teacher of voiceover skills. If you think about it, most of the mortals on there would have been to some sort of vocalization coaching master class, so why not make a note of what they do and then re-create them?

Then think about your appearance. You should look smart. Your dress shouldn’t distract from your message, so Do not dress too sexily. There is no point spending a lot of time working out how you are going to sound and ensuring that your voice has been well trained to find that you have a strange habit of sniffing or that you look ragged.

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This type of marketing is similar to an auction house. Your site features assorted products and in return, each lead brings in commission. It isn’t as much effort, few operating costs, it works while you rest, and what is even better, it’s comparatively simple to pick up. The very first step you must take is to make up your mind just which area you would like to specialize in. To do this, find out solutions to problems a particular market segment is suffering from, and what solutions will assist them. One of the best means to find this is to look for specific long tail keywords; there are less searchers for these in general, but they convert far more.

These profitable keywords can be found by using Micro Niche Finder or a program like it. Selective Information gathered from this software or other applications and services makes a list of related words and phrases which you can focus on in order to get an advantage in the rankings on an internet based search.

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Micro Niche Finder will also tell you how many searches each one gets, precisely how many other websites who use them, and how good the competition is. Finally, Micro Niche Finder information can identify desirable domains, subject matter for your web site, and even point out the greatest sales opportunities.

The next step is to construct a website; yet it will take a bit more than that. Having a great performance on web based search engines involves the fine tuning of your site. Programs like SEO Elite will make this simple. Competing internet sites are examined by SEO Elite information which then provides suggestions on how to increase search engine rankings.

With programs like SEO Elite, data provided by the program advises you on links, the best keywords, and even details on where and how to submit articles. In Brief, the data generated are much like to the data you might receive from an experienced SEO specialist. When you have determined which target market you want to sell in, have your product advertisements, and your site has been completed, then it’s time to further extend your search results. You’ll collect steady payments and you’ll wonder why you ever doubted that this method of marketing would work for you!

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It’s a fact of life, our livelihood here depends on being able to make contact with others in a positive, credible and persuasive manner.

The single most destructive factor that debilitates almost all sales people, executives, entrepreneurs etc. is the fear of making the sales call on new and prospective clients.

If you stop and reflect on how much of your time and energy is wasted each day battling this inner demon you’ll recognize that it is severely affecting your productivity, your stress level, your health and your success.

Why are so many people paralyzed by this problem?

Well the main reason is that they tend to catastrophize in their minds over the outcome of their efforts. In other words they start worrying about all of the things that can go wrong.

Now some of you might “think” that doing this is a good thing. After all how many times have you heard someone say something like “Well it’s always better to feel some anxiety before a sales call because it keeps you on your toes”?

You see the general philosophy is that nervousness is supposed to be a good thing. The corollary being that if you didn’t have it you would: get lazy, be off your game, be too relaxed to care, would be less focused, or less attentive to achieving you goal.

Well, it’s been my experience that “ALL” nervousness prior to a sales call is “BAD” for you. How do I know this?

Well if you’ve ever experienced being in what some call “The Zone” or “In The Flow” you’ll recall that there was absolutely no anxiety in that experience.

When one is in the Zone one often feels some or all of the following: relaxed, calm, confident, detached from the outcome, resilient, alert, super focused, goal oriented, passionate about what they are doing, clear minded, energized, like everything feels effortless, supported by some greater force and so on.

If you ask any professional athlete who is at the top of their game you’ll hear this description over and over.

So how can you achieve this experience?

Well there is a simple yet powerful tool that I developed over 10 years ago while I was practicing psychiatry that does just this. I call it the Mind Resonance Process(TM) (MRP).

MRP addresses the root causes of the nervousness I mentioned above. These are essentially rooted in the very beliefs that anchor and support the anxiety inside your mind and body.

These are beliefs that most people hold inside but never look at. Rather they simply go on accepting that they are normal and useful.

MRP helps to you to rapidly and painlessly uncover and release them from within.

The result is that you become powerfully realigned with the flow inside you that has been waiting for you to reunite with it.

I hold teleclasses that help individuals like yourself who must make presentations to large groups, not dis-similar to what is required in a sales call, to help free them of such anxiety. In the last ten years I have helped hundreds of individuals experience this wonderful and life affirming experience.

If your life is being held hostage to such worry, nervousness, fear or anxiety and you would like to be free kindly visit the web link below and join me in the journey to freedom.

Dr. Nick Arrizza is trained in Chemical Engineering, Business Management & Leadership, Medicine and Psychiatry. He is an Energy Psychiatrist, Healer, Key Note Speaker, Editor of a New Ezine Called “Spirituality And Science” (which is requesting high quality article submissions) Author of “Esteem for the Self: A Manual for Personal Transformation” (available in ebook format on his web site), Stress Management Coach, Peak Performance Coach & Energy Medicine Researcher, Specializes in Life and Executive Performance Coaching, is the Developer of a powerful new tool called the Mind Resonance Process(TM) that helps build physical, emotional, mental and spiritual well being by helping to permanently release negative beliefs, emotions, perceptions and memories. He holds live workshops, international telephone coaching sessions and international teleconference workshops on Physical. Emotional, Mental and Spiritual Well Being.

Web Site: http://www.telecoaching4u.com/PublicSpeaking.htm

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When was the last time you took a long critical look at your business card?

I’d bet you haven’t really thought about it since you initially got them printed.

Let’s stop for just a moment and ask, what is the point of your business card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales to your business?

I bet you answered in the latter. So what should your business card look like then?

A few of the essential things it must contain:

1. What your company can do for the customer
2. What you personally do, if it’s not obvious from the business description
3. Your name,
4. Your best contact number (don’t use a switchboard number, use your direct number and show your cell-phone number)
5. Your company’s name

I have listed the criteria for the business card in a particular order. Do you notice something strange? I have put the company’s name last!

Your business card should be a “mini” sales letter for your business.

The card should have an attention grabbing headline that will attract prospects like a magnet.

Imagine if you where a plumber, your headline could read something like
“Need a plumber; we are only 8 minutes away!”

Don’t you think it would grab someone’s attention, especially if they desperately needed a plumber and were frantically looking around for your card, while standing knee deep in water from a leaking toilet.

The last thing they want to do is try and remember what your company name is, so they can call you.

Make sure you include a proper working telephone number, its amazing the number of cards I have received, that have a disconnected number on it.

Include your cell-phone’s number as well. Its will make getting hold of you even easier.

Include your company name last… It’s the least important thing on your card.
Just remember the old marketing saying “No-one is interested in your business, they are only interested in what you can do for them”

So think about turning your business card into a sales magnet…

Maybe its time for a re-think and possibly a redesign of your existing business card.

Remember, it should be your ‘mini’ salesman in a client’s wallet.

You want the card to keep reminding the client every time they see it, with what you do and what you can do for them.

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What can a low rate merchant account do for your business? Plenty! A merchant account provides you with the support your company needs to conduct e-commerce, which is the trend that more entrepreneurs are following these days. After getting approved for a merchant account, you can set up your business to accept credit card payments by a variety of means, including a desk-top terminal, a wireless unit, digital phone payments, and an Internet credit card option. Why wait and worry over a customer’s check that may bounce when you can get a real time processor for credit card payments that will help to keep your company solvent? Moreover, accepting credit card payments can actually help your company to grow, since more customers are choosing to pay with credit cards nowadays. In a few short months, you profits could multiply while your expenses decrease if you follow a prudent business plan for incorporating e-commerce options.

One of the most important keys to achieving long-term success with a low rate merchant account is to find an underwriter that charges reasonable fees. Some shysters will try and take advantage of a nave new business owner who doesn’t know how to evaluate merchant account terms. A novice might be so excited at the prospect of getting a merchant account that he or she will accept any terms, failing to keep in mind that like a personal credit card account, a merchant account is based on terms that can vary. It is always best to shop around for affordable rates that provide quality terms and service. Carefully check all the listed fees, and ask the company representative about any others that are not listed, such as whether an annual membership fee will be required next year, or if there are service fees that will be implemented when the account is activated. If you don’t get clear answers, steer away from that company and look for another with clear-cut information.

A low-rate merchant account may charge monthly fees as low as a few cents for each credit card transaction or a low overall percentage rate for the account services. Find out what the actual fees will be and if these can change over the course of the coming year. Mention that your company operates on a tight budget and that you wish to remain a responsible business manager by seeing that all bills are promptly paid. Therefore, you cannot afford to be surprised by unexpected or new charges later. Most ethical banks or lenders will respect your honesty and provide up front information to help you make a decision about whether to apply for a merchant account with them. They might even point you to another lender with better terms that will fit with your company’s size, income, and goals.

When you decide to apply for a low rate merchant account, be sure that you can afford the monthly payments and that the services you receive in return will help your clients pay their bills on time. Otherwise, you are wasting your time and your profits on the questionable benefits of a low rate merchant account.

Shane Penrod is the founder of www.merchant-account-quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go to www.merchant-account-quotes.com

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